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An Atlanta based physician mixed ingredients together creating a new beverage a few years before the calendar flipped to the twentieth century. No one could have guessed that this invention would one day become a multinational industry worth billions of dollars. The name and design came about because the good Doctor liked the look of the third letter of the alphabet juxtaposed upon itself.

Throughout the years, Coca-Cola has produced a huge variety of artwork and ad campaigns. Each successive generation added their own particular twist to the marketing, reflecting the passions of the times. Coca-Cola has created a timeline of collectible items which have been consistently collected by memorabilia hounds around the world.

Haddon Sundblom originally created the iconic image of Santa Claus drinking from the trademarked Coca-Cola bottle. This image was used regularly from the 1930s through the 1960s. But it wasn't retired as the legendary Santa image still appears regularly at Christmas on ornaments, marketing items, and Coca-Cola billboards and signs.

The soft drink from Atlanta and its red stripe have spawned many memorable slogans and jingles through the years. The Christmas advertisement with races singing together over the beverage, the computer generated polar bears and Santa toasting happy children with "The Friendliest Drink on Earth" are only a small percentage of the enduring images associated with the beverage.

Celebrities have also played an important role in selling Coca-Cola to the people of the world. From Charlie McCarthy to the celebrities of today, spokespeople (or animals) have appeared on many billboards for the company. Today's well-known spokes-animals are the polar bears. Introduced in 2003, the public fell instantly in love with the furry winter bears.

The vast amount of advertising that the company produced over the years has led to a huge amount of collectible material being available. Coca-Cola has become a product which transcends generations and has inspired many collectors. Die-hard collectors insist on signage from all eras to be in mint condition. There are even books published on the values of these hot collectibles.

If you are thinking about starting a new hobby, find a corner that interests you first. Consider all of the pieces from a single year or location. Consider using the web and established local collectors for assistance. Be diligent! You never know what you will find until you look through local scrap shops and second hand sales.

Coca-Cola has become a worldwide symbol of refreshment. The signs the company has used throughout its history represent the happy feeling that its loyal customers feel. Whatever the sign, it will be worth something to someone because it inspires happy emotions of friendship and refreshment.

Soda-Pop-Collectibles.com is the #1 online source for Coca-Cola signs & other items from throughout Coca-Cola history.