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The Virtuous Consumer

The American consumer appears to be putting down the credit card and picking up a passbook.

After ratcheting up debt to record levels in recent years, Americans cut their credit-card debt by $8.4 billion in December 2002, the largest monthly decline since recordkeeping began in 1968. And it wasn’t an anomaly. Credit-card debt rose just 1.6 percent in 2002, compared with 5 percent in 2001 and 11.5 percent in 2000. Meanwhile, the savings rate began to climb after falling to below 1 percent in the fourth quarter of 2001.1

What are the possible reasons for this trend? How does it bode for the economy? Consider these causes and effects.

The Virtuous Consumer - Annuity Rates, Annuities, Annuity Quotes and Fixed AnnuitiesLow Interest Rates
The current low cost of money is almost certainly contributing to the debt decline. As people have refinanced mortgages and shifted to zero-interest auto loans, they have freed up cash that may be going to pay down personal debt. The prevalence of zero-percent introductory rates on credit cards also may be aiding faster repayment.

Disappointing Financial Markets
The personal savings rate had reached 4.3 percent by the end of 2002, a sharp contrast from the 0.8 percent rate at the end of 2001.2 The trend is reflected in the balance of U.S. savings deposits and money market funds, which reached $4.6 trillion in January 2003, about $300 billion more than a year earlier.3 Some experts believe that recent stock market volatility is linked to the buildup of cash, which may slowly return to the markets as the volatility eases.

Prepared Consumers
There is speculation that the trend toward debt repayment will offset some growth in consumer spending this year. Despite the potential short-term drawbacks, the end result may be consumers who are in a better position to spend, invest, and contribute to the growth of the economy.

The health of the consumer is critical to the nation’s overall financial picture. By reducing debt and increasing their savings, consumers may be preparing their personal balance sheets for many years to come.

1) The Wall Street Journal, February 12, 2003
2) Bureau of Economic Analysis, 2003
3) Federal Reserve, 2003

© 2003 Emerald Publications

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